Agenda-Tuesday, July 21st

Our Virtual Conference spans over 4 days starting on Monday, July 20th, and concludes on Friday, July 24th.

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Tuesday, July 21

11:00 am – 12:45 pm (ET)

Welcome

Plenary Host: Diana Peña Gonzalez, MPH, CHES

Institute for Healthcare Advancement


Plenary: COVID-19 Stories: How the Pandemic Has Widened Existing Health Gaps

Moderator:

Stan Hudson, MA, CDFT
Wisconsin Health Literacy

Panelists:

Ana Chavez
La Habra Family Resource Center

Chris Stigas
Patient Partner, University Health Network

Ernesta Wright
The G.R.E.E.N.E Foundation 

Suzy Newby, MA, CCC-SLP
Genesis Rehab Services

The novel coronavirus pandemic has significantly magnified a long-existing problem. Certain communities—including those of color, of disabilities, of lower incomes and education—have been disproportionately affected by the pandemic. While these people have struggled and suffered, their struggle has remained invisible to many.

This plenary will showcase their unedited stories to unveil their challenges with staying safe during the pandemic, greater housing insecurity, lack of insurance, and legal status. And, having exposed inequities and their perceived consequences, these stories will illustrate the necessity for meaningful discussion long after the pandemic is over.

 

Objectives

  • Discuss the ways in which certain populations have been disproportionately affected by the pandemic and its perceived consequences.
  • Identify at least one action the health literacy community or you specifically could take to ensure fewer. disparities in Covid-19 infection and severity in the coming fall/winter season.

1:00pm - 1:50pm (ET)

The Bridge to Understanding: Building Accessibility into Health Literate Materials -An Introduction

Kelli Ham, MLIS

University of California, Los Angeles

*This is a Communication domain course.

Increasingly, patients receive information on their smartphones, via websites, or through electronic health records. But even expertly-written, well-designed materials might inadvertently include content that is partially or entirely inaccessible to users with disabilities. In this session, we’ll cover issues users often face and the common practices that lead to digital inaccessibility in Microsoft Word and PowerPoint. Attendees will learn basic techniques to create meaningful visuals and content that are screenreader-friendly, while still employing health-literate practices. To augment the session, we’ll also provide a resource list and links to accessible templates.

  • Objective 1: Describe digital accessibility issues encountered by people with various disabilities.
  • Objective 2: Create awareness of common practices that create inaccessible content.
  • Objective 3: Perform simple techniques for adding accessibility to health-literate digital content


2:00pm - 2:50pm (ET)

What's Stigma Got to Do With It? Using Person First Language to Counteract Stigma in Healthcare

Kristen MacKay, MPH

University of Rochester, Center for Community Practice

Megan Honeck

*This is a Language, Culture, and Identity domain course

This breakout session focuses on the impact of stigma on patients’ ability to access healthcare and their overall health outcomes. Largely focusing on discussion, this session will empower participants to develop their understanding of stigma and how it informs the patient experience. Attendees will build skills for using person first language to combat stigma within the healthcare setting.

  • Objective 1: Define stigma in your own words.
  • Objective 2: Identify two ways that stigma affects patients’ health and ability to access healthcare services.
  • Objective 3: Identify stigmatizing language in sample writing and offer better alternatives.


3:00pm - 3:50pm (ET)

Clarity Through Creativity: Using Group Discovery To Create Compelling Campaigns

Megan Pugmire, BA

Oregon Health and Science University

*This is a Communication domain course.

Robust understanding of audiences, goals, key messages and descriptors leads to clearer visual, verbal, and written communication. Learn how to engage stakeholders in the creative discovery process in order to develop impactful health-related campaigns while also building important listening relationships and having fun. In this session, we’ll work through a health project campaign as a group to demonstrate how to lead discovery processes, ending with a creative strategy brief and project implementation plan.

  • Objective 1: Lead a group of stakeholders in the creative discovery.
  • Objective 2: Develop a creative strategy brief.
  • Objective 3: Determine a realistic multi-channel implementation plan.

3:50pm (ET)

Adjourn