Conference Agenda – Thursday, May 11, 2023

8:30 am – 9:45 am

Plenary
Health Literacy and the Arts: Creativity and Engagement

Falen Petros, MS
Moderator
Account Supervisor
Cura Strategies

Sunil Iyengar
Panelist
Director of Research & Analysis
National Endowment for the Arts

Jessica Burke, PhD, MHS
Panelist
Vice Dean and Professor
University of Pittsburgh School of Public Health

Sara E. Baumann, PhD, MPH
Panelist
Department of Behavioral and Community Health Sciences
University of Pittsburgh School of Public Health

Jill Sonke, PhD (she, her)
Panelist
Research Director, Center for Arts in Medicine
University of Florida College of the Arts

Objectives – After attending this session, you will be able to:

1. Provide at least two examples of health literacy programs that include creative arts.
2. Describe two methods for involving a creative art professional in health information programs.
3. List at least 3 beneficial outcomes of integrating creative arts in health information materials.

Summary:

The health communication field is learning from art therapy. The integration of creativity and education taps into cultural richness and provides new insights. Creative arts offer ways to break down complex topics, engage community members, and help people envision possible solutions to problems. Join us as we explore art’s role in shaping more effective health communication, health services, and healthful outcomes by drawing on culture and creativity.

10:00 am – 10:30 am

Health Communication for Non-English-Speaking Audiences: More Than Just Translation | Live Lecture

Juviza Rodriguez, MS
Sr. Director, Consumer Health
March of Dimes

Objectives:

1. Identify the difference between translation and transcreation.
2. Apply equity frameworks and DE&I principles in your organization’s educational offerings and health literacy efforts.
3. Justify the importance of addressing health fluency when creating content and health messaging.

Summary:

Health communication is critical for health and well-being, but there are many gaps in how health messaging is created. Organizations have committed to improving diversity, equity, and inclusion (DE&I), yet their health education content does not fully consider health fluency, cultural nuances, or generational customs. Furthermore, organizations often prioritize translation over transcreation. This session will ask participants to consider how their organizations and/or departments create content and health messaging, empower them to have discussions with their DE&I teams about equitable health information, and provide insights on how to move the needle forward from health literacy to health fluency.

10:00 am – 11:00 am

**Telling Stories: MLMS | My Life My Story | Workshop

**Workshop: additional fees apply to attend this session

Reshma Ahmed, RN, BSN, PhD, BVSc, AH
Nurse Educator/Veterans Health Education Coordinator
Veterans Health Administration Healthcare

Objectives:

1. Explain the art and science of storytelling for better health outcomes.
2. Develop/implement and manage a storytelling program for your constituents at your workplace.
3. Design storytelling to suit your programming, organizational mission, and goals.

Summary:

My Life My Story (MLMS) is a novel program and an evidence-based practice employed in the Veterans Health Administration healthcare system. It uses personal narratives to facilitate positive engagement and collaboration between Veteran patients and their providers. Data confirm that patients experience health benefits — reduction in provider visits and improved immune response in patients with chronic illnesses — upon completion of a narrative session. Participants attending this session will be introduced to MLMS program basics, including how to develop, implement, and manage a storytelling program in their workplace.

10:30 am – 11:00 am

Creating Mechanisms to Develop Culturally Competent and Culturally Humble Health Literacy Materials | Live Lecture

Helda Pinzon-Perez, Ph.D., RN, FNP, MPH
Professor
California State University, Fresno

Objectives:

1. Recognize the concept of cultural competemility developed by Campinha-Bacote and its applications in health literacy.
2. Identify relevant cultural considerations for the development of health literacy materials for Latinx communities.
3. Apply on how to apply the concepts of cultural competemility, equity, and social justice in the development of health literacy materials.

Summary:

This presentation will discuss the lessons learned on health equity and cultural humility from a health literacy tool written in Spanish regarding developing resilience during the COVID-19 pandemic. Participants will be introduced to the concept of cultural competemility discussed by Campinha-Bacote as a “synergistic process between cultural humility and cultural competence” that can be used in professional interactions with various ethnocultural groups. Participants will hear about the analysis of important health literacy considerations when addressing Latinx communities, such as language, readability analysis, and cultural constructs.

11:15 am – 12:15 pm

**Art as the Healer: Using Art as a Health Literacy Tool | Workshop

**Workshop - additional fees apply to attend this session

Kakali Bhattacharya Chakrabarti, MA, MS, PhD, CHES
Assistant Professor
Austin Peay State University

Objectives:

1. Learn a new method to identify their own challenges as health educators.
2. Learn a new method to provide information about sensitive health issues.
3. Learn a new method to elicit responses to information about sensitive health issues.

Summary:

Body-mapping is a therapeutic tool that combines bodily experiences with visual artistic expression. Health researchers have used body-mapping for detecting unspoken traumas, injuries, and emotions, as well as for psychological healing. They have also used this tool to communicate about sensitive health issues and improve health awareness. This workshop will be delivered in the Master Trainer model. Participants will learn about the process of body-mapping, art creation, and facilitating discussions. They will be provided tools to use as health educators or health communicators in various settings, and with various audience groups.

11:15 am – 12:15 pm

When Language and Culture Complicate Treatment: Promoting Health Equity With Hmong Refugees Through Health Literacy | Live Lecture

Kajua B. Lor, PharmD, BCACP
Founding Chair/Associate Professor
MCW School of Pharmacy

Objectives:

1. Describe the historical, political, and sociocultural factors that impact Hmong refugees.
2. Explain the intersections of language, culture, and health literacy and the impact on clinical practice when working with refugee communities.
3. Examine strategies and community-engaged approaches to support a culture of health with Hmong refugees.

Summary:

The Hmong are ethnic minority refugees from Southeast Asia. Wisconsin has the third-largest Hmong population in the United States; 32% of Wisconsin’s Asian population identify as Hmong. Yet the Hmong are an “invisible” minority in the United States. Participants who attend this session will learn about the Hmong community and best practices to advance health literacy and build cultural humility skills with invisible minorities. Using a case study, we will apply the concepts of language, culture, and health literacy and share best practices to improve treatment. We will share ideas on community-based interventions and resources to promote health equity with Hmong refugees.

12:30 pm – 1:00 pm

Creating Alzheimer’s Disease Zines for American Indian and Alaska Native Youth Caregivers  | Live Lecture

Kandyce Garcia, MS
Health Sciences Research Specialist
UNM Center for Native American Health

Krista Schaefer, MPH
Researcher
Southcentral Foundation

Erin Poole, MS
Research Instructor
University of Colorado

Nathania Tsosie
Associate Director
UNM Center for Native American Health

Objectives:

1. Discuss caregiving for people with Alzheimer’s disease or related dementias from a youth perspective.
2. Describe challenges and successes with generating education materials about Alzheimer’s disease or related dementias for and by youth.

Summary:

As a team from three sites for American Indian and Alaska Native research, we will present our work on increasing and improving health education materials for American Indian and Alaska Native youth caring for family members with dementia. We will present on listening sessions we hosted and a self-published comic (zine) that the youth created. These innovative methods filled the need for dementia-related materials written for and by youth. Participants who attend this session will learn about zines as a communication channel for youth. They will also learn how to create their own zines for diverse communities and health topics.

12:30 pm – 1:30 pm

Designing New Care Models With Digital Health for Pregnant Women: Medicaid Innovation Collaborative | Live Lecture

Kara Roat, MSN, BSN, RN
Digital Patient Care Manager
OSF HealthCare

Ashley Chitwood, MSN, RN, NE-BC
Director, Digital Outpatient & Community Care
OSF HealthCare

Melinda Cooling, DNP, MBA, APRN
Chief Clinician Executive
OSF HealthCare

Objectives:

1. Explain the need for change in maternal care.
2. Discuss a comprehensive digital maternal care program.
3. Examine potential digital maternal supplemental care options.

Summary:

Women in distressed communities who are pregnant or in their postpartum period are vulnerable to complications and decreased access to care. OSF HealthCare developed a digital health program. The program gives women prenatal support education based on where they are in their pregnancy journey, as well as postnatal support by midwives and registered nurses when they need it. The session will walk participants through how to provide supplemental maternal care in a new, digitally transformative way. Participants will also learn about the leadership competencies and clinical care model needed for a successful program, and how to overcome challenges.

1:00 pm – 1:30 pm

How to Make Social Media Accessible to All Audiences  | Live Lecture

Silje Lier, MPH
Vice President, Social Strategy
Evoke Kyne

Objectives:

1. Communicate at least three tips for developing an accessible social post.
2. Apply health literacy best practices to social media content planning.
3. Identify inaccessible social media posts across widely used social channels.

Summary:

With 90% of U.S. adults turning to social media for healthcare information, there’s an increasing need and opportunity to adopt plain language and visually inclusive content on social media to ensure information is received and understood by all audiences. This session will explore best practices for creating accessible social media content — from hashtags and design tips to utilizing social channels’ built-in accessibility features — and other ways to incorporate health literacy best practices into digital materials. Additionally, audiences will explore use cases of accessible social media content from various healthcare organizations and patient influencers.

1:45 pm – 2:00 pm

Closing